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Food Truck Market: ZIP 83709

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83709 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 24% above the national median — $92,786 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 83709 is an urban area with moderate foot traffic. with a population of 58,928 and household incomes above the national median ($92,786). With 9 food trucks and 72 restaurants, this is an active food scene.

Area Profile

58,928

Population

$92,786

Median Income

+24% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 25.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 83709.

Food Trucks

Moderate — proven market

1.5 per 10K residents

Sit-Down Restaurants

4.8 per 10K residents

Fast Food / Counter

7.5 per 10K residents

What this means: Food trucks are 11.1% of the food scene here (9 trucks vs. 72 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,803

Median Gross Rent

$470 K

Median Home Value

Bank Branches

$830 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.