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Food Truck Market: ZIP 83814

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 83814 has decent foot traffic at 11.5/20 on the EPA walkability index. Income near the national average ($74,782). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 83814 is an urban area with moderate foot traffic. with a population of 26,059 and household incomes above the national median ($74,782). The area has 107 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

26,059

Population

$74,782

Median Income

+0% vs. national

Urban

Area Type

11.5/20

Foot Traffic

Walkable

Median Age: 46.6 — older demographic, may prefer sit-down options.

College-Educated: 27.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 83814.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

Sit-Down Restaurants

24.2 per 10K residents

Fast Food / Counter

16.9 per 10K residents

What this means: Food trucks are 3.6% of the food scene here (4 trucks vs. 107 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,348

Median Gross Rent

$590 K

Median Home Value

Bank Branches

$4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 107 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.