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Food Truck Market: ZIP 84004

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84004 is a car-dependent urban area. Walkability scores 9.9/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 84004 is an urban area with low foot traffic. with a population of 10,272 and household incomes well above the national median ($156,786).

Area Profile

10,272

Population

$156,786

Median Income

+110% vs. national

Urban

Area Type

9.9/20

Foot Traffic

Very Car-Dependent

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 33.7% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,660

2BR Fair Market Rent

$2,786

Median Gross Rent

$890 K

Median Home Value

Bank Branches

$150 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.