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Food Truck Market: ZIP 84098

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84098 is a car-dependent rural area — 7.9/20 on the EPA walkability index, 2.6 points below the national average. Population sits at 20,311. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 84098 is an rural area with low foot traffic. with a population of 20,311 and household incomes well above the national median ($171,151). There are 44 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,311

Population

$171,151

Median Income

+129% vs. national

Rural

Area Type

7.9/20

Foot Traffic

Car-Dependent

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 48.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 84098.

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

12.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,160

2BR Fair Market Rent

$2,729

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$920 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.