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Food Truck Market: ZIP 84115

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84115 has strong foot traffic at 15.2/20 on the EPA walkability index. Income slightly below the national average ($61,505). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 84115 is an urban area with high foot traffic. with a population of 28,411 and household incomes near the national median ($61,505). The area has 120 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

28,411

Population

$61,505

Median Income

-18% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 33.9 — mixed-age market, broad menu appeal.

College-Educated: 23.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84115.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

22.2 per 10K residents

Fast Food / Counter

20.1 per 10K residents

What this means: Food trucks are 2.4% of the food scene here (3 trucks vs. 120 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,470

2BR Fair Market Rent

$1,263

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 120 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.