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Food Truck Market: ZIP 84651

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 84651 sits in the above-average walkability at 11.2/20 on the EPA index. Median income runs 26% above the national median — $94,152 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 84651 is an urban area with moderate foot traffic. with a population of 29,502 and household incomes above the national median ($94,152). The area has 32 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

29,502

Population

$94,152

Median Income

+26% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 29.7 — young market, strong street food demand.

College-Educated: 16.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 84651.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

2.7 per 10K residents

Fast Food / Counter

8.1 per 10K residents

What this means: Food trucks are 8.6% of the food scene here (3 trucks vs. 32 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,398

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$200 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 32 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.