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Food Truck Market: ZIP 85043

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85043 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($78,257). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85043 is an urban area with moderate foot traffic. with a population of 41,331 and household incomes above the national median ($78,257). The area has 32 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

41,331

Population

$78,257

Median Income

+5% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 30.6 — mixed-age market, broad menu appeal.

College-Educated: 9.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85043.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

1.2 per 10K residents

Fast Food / Counter

6.5 per 10K residents

What this means: Food trucks are 11.1% of the food scene here (4 trucks vs. 32 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,697

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$230 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 32 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.