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Food Truck Market: ZIP 85138

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85138 is a car-dependent urban area. Walkability scores 6.7/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 85138 is an urban area with low foot traffic. with a population of 55,260 and household incomes above the national median ($95,867). The area has 9 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

55,260

Population

$95,867

Median Income

+29% vs. national

Urban

Area Type

6.7/20

Foot Traffic

Car-Dependent

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 15.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85138.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Fast Food / Counter

1.6 per 10K residents

What this means: Food trucks are 30.8% of the food scene here (4 trucks vs. 9 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,974

Median Gross Rent

$380 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 4 food trucks registered here against 9 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.