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Food Truck Market: ZIP 85206

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85206 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($75,607). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85206 is an urban area with moderate foot traffic. with a population of 37,235 and household incomes above the national median ($75,607). The area has 87 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

37,235
Population
$75,607
Median Income
+1% vs. national
Urban
Area Type
12.9/20
Foot Traffic
Walkable
Median Age: 47.2 — older demographic, may prefer sit-down options.
College-Educated: 24.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85206.

3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
33
Sit-Down Restaurants
8.9 per 10K residents
54
Fast Food / Counter
14.5 per 10K residents
What this means: Food trucks are 3.3% of the food scene here (3 trucks vs. 87 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,818
Median Gross Rent
$360 K
Median Home Value
9
Bank Branches
$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 87 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits