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Food Truck Market: ZIP 85711

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85711 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($56,121). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85711 is an urban area with moderate foot traffic. with a population of 42,558 and household incomes near the national median ($56,121). The area has 113 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

42,558

Population

$56,121

Median Income

-25% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 21.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85711.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

10.3 per 10K residents

Fast Food / Counter

16.2 per 10K residents

What this means: Food trucks are 4.2% of the food scene here (5 trucks vs. 113 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,079

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$2.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 113 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.