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Food Truck Market: ZIP 85714

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 85714 has decent foot traffic at 12.9/20 on the EPA walkability index. Income slightly below the national average ($55,000). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 85714 is an urban area with moderate foot traffic. with a population of 14,498 and household incomes near the national median ($55,000). With 6 food trucks and 42 restaurants, this is an active food scene.

Area Profile

14,498

Population

$55,000

Median Income

-26% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 6.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 85714.

Food Trucks

Moderate — proven market

4.1 per 10K residents

Sit-Down Restaurants

13.1 per 10K residents

Fast Food / Counter

15.9 per 10K residents

What this means: Food trucks are 12.5% of the food scene here (6 trucks vs. 42 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$988

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$750 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $55,000.