Is ZIP 87025 a good market for a food truck?

ZIP 87025 scores 66/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 87025?

The median household income in ZIP 87025 is $149,326, 100% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › New Mexico › ZIP 87025

Food Truck Costs Near Jemez Springs, NM (87025)

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 87025 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 87025 is an urban area. with a population of 1,338 and household incomes well above the national median ($149,326).

Area Profile

1,338

Population

$149,326

Median Income

+100% vs. national

Urban

Area Type

Median Age: 55.5 — older demographic, may prefer sit-down options.

College-Educated: 66.4% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$746

Median Gross Rent

$440 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.