Is ZIP 87068 a good market for a food truck?

ZIP 87068 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 87068?

The median household income in ZIP 87068 is $63,287, 15% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › New Mexico › ZIP 87068

Food Truck Costs Near Bosque Farms, NM (87068)

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 87068 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 87068 is an urban area. with a population of 5,554 and household incomes near the national median ($63,287). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,554

Population

$63,287

Median Income

-15% vs. national

Urban

Area Type

Median Age: 46.7 — older demographic, may prefer sit-down options.

College-Educated: 17.9% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 87068.

Fast Food / Counter

14.4 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$865

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$67 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.