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Food Truck Market: ZIP 87401

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 87401 has decent foot traffic at 12.8/20 on the EPA walkability index. Income slightly below the national average ($61,886). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 87401 is an urban area with moderate foot traffic. with a population of 45,229 and household incomes near the national median ($61,886). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

45,229

Population

$61,886

Median Income

-17% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 87401.

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

10.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,005

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$1.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $61,886.