Is ZIP 88436 a good market for a food truck?

ZIP 88436 scores 20/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

How much foot traffic can a food truck expect in ZIP 88436?

ZIP 88436 scores 7.9/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 88436

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 88436 is a car-dependent rural area — 7.9/20 on the EPA walkability index, 2.6 points below the national average. Population sits at 63. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 88436 is an rural area with low foot traffic.

Area Profile

Population

Rural

Area Type

7.9/20

Foot Traffic

Car-Dependent

Median Age: 56.2 — older demographic, may prefer sit-down options.

College-Educated: 14.3% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$940

2BR Fair Market Rent

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type: Rural
Foot Traffic: Car-Dependent

vs. National Average

Walkability

-2.6 pts vs. national avg

Nearby Markets

88415 19.0 mi

Pop: 3,143 $45,665

79087 20.1 mi

Pop: 776 $75,800 Walk: 3.0

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits