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Food Truck Market: ZIP 90621

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 90621 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 31% above the national median — $97,612 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 90621 is an urban area with moderate foot traffic. with a population of 35,984 and household incomes above the national median ($97,612). There are 116 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,984

Population

$97,612

Median Income

+31% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90621.

Sit-Down Restaurants

20.6 per 10K residents

Fast Food / Counter

11.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,167

Median Gross Rent

$830 K

Median Home Value

Bank Branches

$2.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.