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Food Truck Market: ZIP 90716

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 90716 has strong foot traffic at 14.8/20 on the EPA walkability index. Income near the national average ($76,410). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 90716 is an urban area with moderate foot traffic. with a population of 13,599 and household incomes above the national median ($76,410). There are 26 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,599

Population

$76,410

Median Income

+2% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 34.4 — mixed-age market, broad menu appeal.

College-Educated: 11.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 90716.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

12.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,696

Median Gross Rent

$570 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.