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Food Truck Market: ZIP 91016

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91016 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 29% above the national median — $96,540 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 91016 is an urban area with moderate foot traffic. with a population of 41,140 and household incomes above the national median ($96,540). There are 106 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,140

Population

$96,540

Median Income

+29% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 38.4 — mixed-age market, broad menu appeal.

College-Educated: 30.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 91016.

Sit-Down Restaurants

11.2 per 10K residents

Fast Food / Counter

14.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,106

Median Gross Rent

$900 K

Median Home Value

Bank Branches

$1.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.