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Food Truck Market: ZIP 91304

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91304 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($82,289). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91304 is an urban area with moderate foot traffic. with a population of 53,794 and household incomes above the national median ($82,289). There are 43 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

53,794

Population

$82,289

Median Income

+10% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 23.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91304.

Sit-Down Restaurants

3.5 per 10K residents

Fast Food / Counter

4.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,630

2BR Fair Market Rent

$1,927

Median Gross Rent

$850 K

Median Home Value

Bank Branches

$190 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.