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Food Truck Market: ZIP 91324

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91324 sits in the top walkability tier at 15.7/20 on the EPA index. Median income runs 34% above the national median — $99,610 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 91324 is an urban area with high foot traffic. with a population of 30,699 and household incomes above the national median ($99,610). The area has 139 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

30,699

Population

$99,610

Median Income

+34% vs. national

Urban

Area Type

15.7/20

Foot Traffic

Very Walkable

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 26.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 91324.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

17.9 per 10K residents

Fast Food / Counter

27.4 per 10K residents

What this means: Food trucks are 2.1% of the food scene here (3 trucks vs. 139 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,307

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$3.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 139 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.