FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 91604

Opportunity Score
92 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 91604 is an urban area with moderate foot traffic. with a population of 32,469 and household incomes well above the national median ($141,875). There are 142 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,469
Population
$141,875
Median Income
+90% vs. national
Urban
Area Type
14.8/20
Foot Traffic
Very Car-Dependent
Median Age: 40.7 — older demographic, may prefer sit-down options.
College-Educated: 50.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 91604.

87
Sit-Down Restaurants
26.8 per 10K residents
55
Fast Food / Counter
16.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,535
Median Gross Rent
$1.7 M
Median Home Value
10
Bank Branches
$3.2 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits