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Food Truck Market: ZIP 91723

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91723 sits in the top walkability tier at 15.5/20 on the EPA index. Median income runs 26% above the national median — $94,167 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 91723 is an urban area with high foot traffic. with a population of 17,733 and household incomes above the national median ($94,167). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,733

Population

$94,167

Median Income

+26% vs. national

Urban

Area Type

15.5/20

Foot Traffic

Very Walkable

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91723.

Sit-Down Restaurants

13.5 per 10K residents

Fast Food / Counter

14.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,801

Median Gross Rent

$720 K

Median Home Value

Bank Branches

$700 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.