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Food Truck Market: ZIP 92025

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92025 has strong foot traffic at 14.2/20 on the EPA walkability index. Income slightly below the national average ($71,716). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92025 is an urban area with moderate foot traffic. with a population of 50,046 and household incomes near the national median ($71,716). The area has 138 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

50,046

Population

$71,716

Median Income

-4% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 36.8 — mixed-age market, broad menu appeal.

College-Educated: 19.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92025.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

15.8 per 10K residents

What this means: Food trucks are 2.1% of the food scene here (3 trucks vs. 138 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,570

2BR Fair Market Rent

$1,823

Median Gross Rent

$770 K

Median Home Value

Bank Branches

$2.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 138 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.