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Food Truck Market: ZIP 92078

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92078 sits in the above-average walkability at 12.4/20 on the EPA index. Median income runs 54% above the national median — $114,905 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92078 is an urban area with moderate foot traffic. with a population of 53,542 and household incomes well above the national median ($114,905). The area has 101 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

53,542

Population

$114,905

Median Income

+54% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 31.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92078.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

8.8 per 10K residents

Fast Food / Counter

10.1 per 10K residents

What this means: Food trucks are 2.9% of the food scene here (3 trucks vs. 101 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,240

2BR Fair Market Rent

$2,468

Median Gross Rent

$870 K

Median Home Value

Bank Branches

$2.3 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $390–$590 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 101 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.