How many food trucks are in ZIP 92078?

There are 3 food trucks registered in ZIP 92078. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 92078 a good market for a food truck?

ZIP 92078 scores 69/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 92078?

The median household income in ZIP 92078 is $114,905, 54% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 92078?

Food trucks are 2.9% of the food service market in ZIP 92078 (3 trucks vs. 101 restaurants). Mobile food is underrepresented — customers have few truck options, but restaurant presence proves dining demand.

Home › California › ZIP 92078

Food Truck Costs Near San Marcos, CA (92078)

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 92078 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 92078 is an urban area. with a population of 53,542 and household incomes well above the national median ($114,905). The area has 101 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

53,542

Population

$114,905

Median Income

+54% vs. national

Urban

Area Type

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 31.8% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 92078.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

8.8 per 10K residents

Fast Food / Counter

10.1 per 10K residents

What this means: Food Trucks are 2.9% of the relevant market in ZIP 92078 (3 vs. 101 related businesses). Food Trucks are underrepresented — customers have few options, but related business presence proves local demand.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,468

Median Gross Rent

$870 K

Median Home Value

Bank Branches

$2.3 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 101 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.