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Food Truck Market: ZIP 92240

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92240 has decent foot traffic at 11.2/20 on the EPA walkability index. Income slightly below the national average ($51,284). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92240 is an urban area with moderate foot traffic. with a population of 40,918 and household incomes near the national median ($51,284). There are 30 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,918

Population

$51,284

Median Income

-31% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 9.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92240.

Sit-Down Restaurants

3.7 per 10K residents

Fast Food / Counter

3.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,810

2BR Fair Market Rent

$1,367

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$170 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.