Is ZIP 92243 a good market for a food truck?

ZIP 92243 scores 64/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 92243?

The median household income in ZIP 92243 is $55,890, 25% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near El Centro, CA (92243)

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 92243 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 92243 is an urban area. with a population of 48,556 and household incomes near the national median ($55,890). There are 86 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

48,556

Population

$55,890

Median Income

-25% vs. national

Urban

Area Type

Median Age: 31.5 — mixed-age market, broad menu appeal.

College-Educated: 9.8% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 92243.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

9.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$992

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$1.8 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $55,890.