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Food Truck Market: ZIP 92253

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92253 sits in the above-average walkability at 11.2/20 on the EPA index. Median income runs 31% above the national median — $97,397 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92253 is an urban area with moderate foot traffic. with a population of 38,281 and household incomes above the national median ($97,397). There are 76 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

38,281

Population

$97,397

Median Income

+31% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 52.1 — older demographic, may prefer sit-down options.

College-Educated: 29.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92253.

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,440

2BR Fair Market Rent

$1,741

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.