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Food Truck Market: ZIP 92311

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92311 has decent foot traffic at 11.1/20 on the EPA walkability index. Income slightly below the national average ($59,338). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92311 is an suburban area with moderate foot traffic. with a population of 33,982 and household incomes near the national median ($59,338). The area has 56 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

33,982

Population

$59,338

Median Income

-20% vs. national

Suburban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 33.6 — mixed-age market, broad menu appeal.

College-Educated: 7.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92311.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

3.5 per 10K residents

Fast Food / Counter

12.9 per 10K residents

What this means: Food trucks are 5.1% of the food scene here (3 trucks vs. 56 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,810

2BR Fair Market Rent

$1,081

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$380 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,338.

Low Competition, Proven Demand

Only 3 food trucks registered here against 56 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.