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Food Truck Market: ZIP 92410

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92410 has decent foot traffic at 12.2/20 on the EPA walkability index. Income slightly below the national average ($53,390). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92410 is an urban area with moderate foot traffic. with a population of 48,286 and household incomes near the national median ($53,390). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

48,286

Population

$53,390

Median Income

-28% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 30.7 — mixed-age market, broad menu appeal.

College-Educated: 3.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92410.

Sit-Down Restaurants

3.1 per 10K residents

Fast Food / Counter

7.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,890

2BR Fair Market Rent

$1,303

Median Gross Rent

$270 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,390.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.