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Food Truck Market: ZIP 92508

Opportunity Score

84 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92508 sits in the above-average walkability at 10.6/20 on the EPA index. Median income runs 94% above the national figure — $144,485 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92508 is an urban area with moderate foot traffic. with a population of 36,777 and household incomes well above the national median ($144,485). There are 59 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,777

Population

$144,485

Median Income

+94% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 37.1 — mixed-age market, broad menu appeal.

College-Educated: 24.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92508.

Sit-Down Restaurants

5.2 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,460

2BR Fair Market Rent

$2,560

Median Gross Rent

$660 K

Median Home Value

Bank Branches

$860 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $420–$620 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.