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Food Truck Market: ZIP 92586

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92586 has decent foot traffic at 11.2/20 on the EPA walkability index. Income slightly below the national average ($53,991). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92586 is an urban area with moderate foot traffic. with a population of 19,391 and household incomes near the national median ($53,991). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,391

Population

$53,991

Median Income

-28% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 60.3 — older demographic, may prefer sit-down options.

College-Educated: 11.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92586.

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

3.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,060

2BR Fair Market Rent

$1,660

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$540 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.