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Food Truck Market: ZIP 92708

Opportunity Score

89 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92708 sits in the top walkability tier at 15.2/20 on the EPA index. Median income runs 50% above the national median — $111,797 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92708 is an urban area with high foot traffic. with a population of 56,358 and household incomes well above the national median ($111,797). There are 152 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

56,358

Population

$111,797

Median Income

+50% vs. national

Urban

Area Type

15.2/20

Foot Traffic

Very Walkable

Median Age: 43.7 — older demographic, may prefer sit-down options.

College-Educated: 32.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92708.

Sit-Down Restaurants

14.2 per 10K residents

Fast Food / Counter

12.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,110

2BR Fair Market Rent

$2,507

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$2.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.