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Food Truck Market: ZIP 93040

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93040 is a car-dependent rural area — walkability data unavailable. Population sits at 1,904. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 93040 is an rural area. with a population of 1,904 and household incomes well above the national median ($123,472).

Area Profile

1,904

Population

$123,472

Median Income

+66% vs. national

Rural

Area Type

Median Age: 32.7 — mixed-age market, broad menu appeal.

College-Educated: 6.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,180

2BR Fair Market Rent

$1,689

Median Gross Rent

$580 K

Median Home Value

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.