Is ZIP 93210 a good market for a food truck?

ZIP 93210 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 93210?

The median household income in ZIP 93210 is $77,850, 4% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 93210?

ZIP 93210 scores 10.7/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 93210

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93210 has decent foot traffic at 10.7/20 on the EPA walkability index. Income near the national average ($77,850). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93210 is an suburban area with moderate foot traffic. with a population of 18,975 and household incomes above the national median ($77,850). There are 27 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

18,975

Population

$77,850

Median Income

+4% vs. national

Suburban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 36.1 — mixed-age market, broad menu appeal.

College-Educated: 8.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93210.

Sit-Down Restaurants

4.7 per 10K residents

Fast Food / Counter

9.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,600

2BR Fair Market Rent

$1,034

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$100 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $77,850.

Quick Facts

Area Type: Suburban
Foot Traffic: Walkable
Restaurants: 27
Bank Branches: 2

vs. National Average

Median Income

+4% vs. $74,580

Walkability

+0.2 pts vs. national avg

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits