Food Truck Market: ZIP 93243
Market Profile
ZIP 93243 scores 11.0/20 for walkability — foot traffic is there. Income levels run 53% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.
Market Summary
ZIP 93243 is an urban area with moderate foot traffic. with a population of 900 and household incomes below the national median ($34,737). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
Competition
Food service establishments in ZIP 93243.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
What to Expect Here
High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.
This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $34,737.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 6
vs. National Average
Nearby Markets
Check Another Market
Or estimate startup costs with our food truck cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits