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Food Truck Market: ZIP 93277

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93277 has decent foot traffic at 10.5/20 on the EPA walkability index. Income near the national average ($79,532). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93277 is an urban area with moderate foot traffic. with a population of 53,406 and household incomes above the national median ($79,532). There are 115 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

53,406

Population

$79,532

Median Income

+7% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 35.2 — mixed-age market, broad menu appeal.

College-Educated: 15.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93277.

Sit-Down Restaurants

7.5 per 10K residents

Fast Food / Counter

14.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,406

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.