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Food Truck Market: ZIP 93307

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93307 has decent foot traffic at 11.8/20 on the EPA walkability index. Income slightly below the national average ($52,572). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93307 is an urban area with moderate foot traffic. with a population of 88,233 and household incomes near the national median ($52,572). With 6 food trucks and 53 restaurants, this is an active food scene.

Area Profile

88,233

Population

$52,572

Median Income

-30% vs. national

Urban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 27.6 — young market, strong street food demand.

College-Educated: 3.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93307.

Food Trucks

Moderate — proven market

0.7 per 10K residents

Sit-Down Restaurants

1.6 per 10K residents

Fast Food / Counter

4.4 per 10K residents

What this means: Food trucks are 10.2% of the food scene here (6 trucks vs. 53 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,290

2BR Fair Market Rent

$1,195

Median Gross Rent

$240 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $52,572.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.