Home › California › ZIP 93401

Food Truck Market: ZIP 93401

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93401 sits in the top walkability tier at 15.0/20 on the EPA index. Median income runs 28% above the national median — $95,386 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93401 is an urban area with high foot traffic. with a population of 29,995 and household incomes above the national median ($95,386). The area has 115 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

29,995

Population

$95,386

Median Income

+28% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Walkable

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 38.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93401.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

20.7 per 10K residents

Fast Food / Counter

17.7 per 10K residents

What this means: Food trucks are 2.5% of the food scene here (3 trucks vs. 115 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,350

2BR Fair Market Rent

$1,859

Median Gross Rent

$940 K

Median Home Value

Bank Branches

$3.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $280–$480 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 115 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.