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Food Truck Market: ZIP 93402

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93402 sits in the above-average walkability at 10.8/20 on the EPA index. Median income runs 39% above the national median — $103,839 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93402 is an urban area with moderate foot traffic. with a population of 15,085 and household incomes well above the national median ($103,839). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,085

Population

$103,839

Median Income

+39% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 47.4 — older demographic, may prefer sit-down options.

College-Educated: 37.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93402.

Sit-Down Restaurants

7.3 per 10K residents

Fast Food / Counter

4.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,200

2BR Fair Market Rent

$1,909

Median Gross Rent

$730 K

Median Home Value

Bank Branches

$250 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.