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Food Truck Market: ZIP 93428

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 93428 is an rural area with moderate foot traffic. with a population of 6,269 and household incomes above the national median ($89,225). There are 32 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

6,269

Population

$89,225

Median Income

+20% vs. national

Rural

Area Type

10.0/20

Foot Traffic

Walkable

Median Age: 60.7 — older demographic, may prefer sit-down options.

College-Educated: 35.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93428.

Sit-Down Restaurants

35.1 per 10K residents

Fast Food / Counter

16.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,909

Median Gross Rent

$870 K

Median Home Value

Bank Branches

$190 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.