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Food Truck Market: ZIP 93444

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93444 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 93444 is an urban area. with a population of 21,495 and household incomes well above the national median ($105,655). The area has 22 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

21,495

Population

$105,655

Median Income

+42% vs. national

Urban

Area Type

Median Age: 44.0 — older demographic, may prefer sit-down options.

College-Educated: 24.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93444.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

4.2 per 10K residents

What this means: Food trucks are 12.0% of the food scene here (3 trucks vs. 22 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,250

2BR Fair Market Rent

$2,034

Median Gross Rent

$750 K

Median Home Value

Bank Branches

$250 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 22 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.