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Food Truck Market: ZIP 93534

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93534 has decent foot traffic at 10.6/20 on the EPA walkability index. Income slightly below the national average ($58,891). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93534 is an urban area with moderate foot traffic. with a population of 42,290 and household incomes near the national median ($58,891). There are 126 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

42,290

Population

$58,891

Median Income

-21% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 34.8 — mixed-age market, broad menu appeal.

College-Educated: 11.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93534.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

18.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,290

2BR Fair Market Rent

$1,513

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.