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Food Truck Market: ZIP 93711

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93711 sits in the above-average walkability at 13.6/20 on the EPA index. Median income runs 40% above the national median — $104,176 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93711 is an urban area with moderate foot traffic. with a population of 39,245 and household incomes well above the national median ($104,176). The area has 109 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

39,245

Population

$104,176

Median Income

+40% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 33.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93711.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

13.5 per 10K residents

Fast Food / Counter

14.3 per 10K residents

What this means: Food trucks are 2.7% of the food scene here (3 trucks vs. 109 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,663

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$3.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 109 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.