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Food Truck Market: ZIP 94019

Opportunity Score
100 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94019 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 94019 is an suburban area. with a population of 14,419 and household incomes well above the national median ($153,781). There are 49 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,419
Population
$153,781
Median Income
+106% vs. national
Suburban
Area Type
Median Age: 46.9 — older demographic, may prefer sit-down options.
College-Educated: 37.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94019.

32
Sit-Down Restaurants
22.2 per 10K residents
17
Fast Food / Counter
11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,028
Median Gross Rent
$1.6 M
Median Home Value
4
Bank Branches
$760 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits