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Food Truck Market: ZIP 94112

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94112 sits in the top walkability tier at 15.8/20 on the EPA index. Median income runs 81% above the national figure — $135,119 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94112 is an urban area with high foot traffic. with a population of 79,277 and household incomes well above the national median ($135,119). The area has 85 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

79,277

Population

$135,119

Median Income

+81% vs. national

Urban

Area Type

15.8/20

Foot Traffic

Very Walkable

Median Age: 42.8 — older demographic, may prefer sit-down options.

College-Educated: 27.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94112.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

4.4 per 10K residents

What this means: Food trucks are 4.5% of the food scene here (4 trucks vs. 85 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,263

Median Gross Rent

$1.2 M

Median Home Value

Bank Branches

$1.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 85 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.