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Food Truck Market: ZIP 94533

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94533 has strong foot traffic at 13.1/20 on the EPA walkability index. Income near the national average ($87,384). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94533 is an urban area with moderate foot traffic. with a population of 78,805 and household incomes above the national median ($87,384). There are 118 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

78,805

Population

$87,384

Median Income

+17% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 36.2 — mixed-age market, broad menu appeal.

College-Educated: 13.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94533.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

8.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,088

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.