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Food Truck Market: ZIP 94538

Opportunity Score

89 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94538 sits in the above-average walkability at 13.9/20 on the EPA index. Median income runs 98% above the national figure — $147,301 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94538 is an urban area with moderate foot traffic. with a population of 67,781 and household incomes well above the national median ($147,301). There are 201 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

67,781

Population

$147,301

Median Income

+98% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 39.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94538.

101

Sit-Down Restaurants

14.9 per 10K residents

100

Fast Food / Counter

14.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,860

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$7.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.