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Food Truck Market: ZIP 94704

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94704 has strong foot traffic at 13.7/20 on the EPA walkability index. Income slightly below the national average ($50,129). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94704 is an urban area with moderate foot traffic. with a population of 23,788 and household incomes near the national median ($50,129). There are 144 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,788

Population

$50,129

Median Income

-33% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 21.9 — young market, strong street food demand.

College-Educated: 25.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94704.

Sit-Down Restaurants

30.3 per 10K residents

Fast Food / Counter

30.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,937

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$3.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $50,129.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.