Home › California › ZIP 94923

Food Truck Market: ZIP 94923

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94923 is a car-dependent rural area — walkability data unavailable. Population sits at 1,483. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 94923 is an rural area. with a population of 1,483 and household incomes well above the national median ($147,546). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,483

Population

$147,546

Median Income

+98% vs. national

Rural

Area Type

Median Age: 53.4 — older demographic, may prefer sit-down options.

College-Educated: 38.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94923.

Sit-Down Restaurants

33.7 per 10K residents

Fast Food / Counter

33.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,722

Median Gross Rent

$1.2 M

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.