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Food Truck Market: ZIP 94954

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94954 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 52% above the national median — $113,527 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94954 is an urban area with moderate foot traffic. with a population of 37,574 and household incomes well above the national median ($113,527). There are 54 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,574

Population

$113,527

Median Income

+52% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 45.3 — older demographic, may prefer sit-down options.

College-Educated: 28.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94954.

Sit-Down Restaurants

7.7 per 10K residents

Fast Food / Counter

6.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,554

Median Gross Rent

$840 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.